Monday 20 January 2014

Saul Bass

Saul Bass

In our lesson we began to learn about Saul Bass, looking into his life and more importantly his trademark style that he uses in his title sequences.
Saul Bass was an award winning American graphic designer and Academy Award winning filmmaker who was born on May 8th 1920 and died on April 25th 1996. He was best known for his design of motion picture such as title sequences, film posters and corporate logos. Saul Bass's trademark style involved the use of geometric shapes and their symbolism. The shapes used usually connoted what was going to happen in the film such as "The Man with the Golden Arm" as he shows white lines, connoting that the film involves drugs. Bass's work has inspired many to produce title sequences like his, such as the films "Catch Me if you Can" and "X Men: First Class". He had a career that lasted for over 40 years and he used his innovative ideas and unique perspective of the world to influence his art, engaging his audiences and developing the graphic design industry in the process. Hitchcock's famous shower-murder scene in Psycho owes its success to the design work of Bass' storyboards. He is also responsible for the logos of many prominent corporations like AT&T, United Airlines, and Dixie.

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