Evaluation- Audience

We decided that our target audience for our film would be white british males and females aged between 15 and 30 years old. They would have a yearly income of around £31,000 but their disposable  income was not decided as it would vary depending on bills that they pay. This film would mainly attract a British audience as it has an all British cast, British location, British production companies and a British director.  Although there is mainly a British audience, there would also be an smaller American target audience. This is because Americans have a love for British films but for the rom-com films including actors such as Colin Firth and Hugh Grant, and not really our film idea. This is why we would only attract a much smaller American audience compared to British.

For pre-production we looked into films such as "Se7en" and how it was marketed to reach a wide audience like it did but also considering that our film isn't alike to British films that made it big in the American film industry and Hollywood. We used our research to see who we would be targeting and how we would specifically target them.