How did you attract/address your audience?

Our target audience for our film is white, British males and females. In order for us to attract this audience to watch our film we had to make sure that we included features in our title sequence that would grab their attention instantly and continue their interest throughout the title sequence. To create this interest our group made our title sequence have a dark and gritty effect, created using low key lighting, close-ups and also the violent actions which we showed our killer doing such as strangling a young girl.

Another massive part of our title sequence attracting our target audience was the sound that we used. Sound plays a huge role in attracting the audience as it helps to create suspense and also gives a dark and aery atmosphere to the title sequence. Along with sound, cinematography and lighting was also vital to our title sequence as it applies emotions to it which creates a heavily needed mood for this movie genre